Following the April earthquake, Samarth-NMDP - through its GHT campaign - ramped up its marketing efforts in order to lessen the impact of the earthquake on the 2015 tourist high season.  Samarth partnered with Adventure Travel and Trade Association (ATTA), an association that promotes adventure travel throughout the world, to create a themed week – Adventure Week Rebound Nepal - to promote positive global media attention. The overall objective of Adventure Week Rebound Nepal was to create content to inspire tourists to book a trip to Nepal.Following the April earthquake, Samarth-NMDP - through its GHT campaign - ramped up its marketing efforts in order to lessen the impact of the earthquake on the 2015 tourist high season.  Samarth partnered with Adventure Travel and Trade Association (ATTA), an association that promotes adventure travel throughout the world, to create a themed week – Adventure Week Rebound Nepal - to promote positive global media attention. The overall objective of Adventure Week Rebound Nepal was to create content to inspire tourists to book a trip to Nepal.