Marketing strategies adopted by importers of mini-tillers have, so far, not been able to reach out to the farmers of the hills in reducing their skepticism, informing the benefits of mini-tillers and making mini-tillers and repair services accessible. Samarth-NMDP has therefore, partnered with one of the importers of mini-tillers, based on their willingness and capacity,  to pilot the business advisory services such as farmer-focused service provision, improved investment in after-sales and repairs, and collaboration with local government and extension officers for social marketing.