Samarth-NMDP developed an intervention to enhance the capacity of agro-vets by strengthening the overall body responsible for delivering the training (PPD/PPOs). On analysing the underlying constraints contributing to poor productivity at the smallholder farmer level it was determined that information channeling on the use of CPI products and crop diseases were outdated as well as incentives being misaligned (sales being driven by company-based commissions for pushing the products in the market).