Following the major earthquake, Samarth-NMDP conducted a market analysis with the industry associations of the media sector to take stock of the impact. Based on the findings, Samarth-NMDP is planning interventions in the affected areas to assist the radio industry in their effort to inform and educate people about the relief and rehabilitation efforts planned and currently implemented by the government. Additionally, Samarth-NMDP will continue to expand its agriculture and small business programs in new geographic locations. This intervention attempts to improve the information environment for rural enterprises and farmers and provide a platform to voice their concerns and issues which can contribute to bring about changes in their business environment.
Samarth-NMDP has chosen radio sector as a working partner in order to reach the most affected people who are still living in temporary shelters without access to television or internet