This case study explores the impact of the efforts of policymakers and practitioners from private sectors who have been pushing the media industry forward over the past decade.
Highlighting the results achieved from year 5, April 2016-March 2018.
During Programme Year Five, from April 2016 to end March 2017, Samarth-NMDP has solidified its interventions and has been able to record some impressive results at all levels of the log frame. At the impact level, the programme has made significant progress since year 4, reporting a total of 183,463 beneficiaries to date, nearly doubling the programme results to date. One-fourth of the results reported to date come from the Crop Protection Inputs sector, and Pigs, Vegetables, and Fish sectors have all reached between 20-30,000 beneficiaries each.
Kanchanjunga Radio, one of the media partners of Samarth-NMDP, started to air interactive agriculture programmes to bring the woes of the farmers of Gaurigunj to the fore. Samarth had provided the station with training and mentoring support as well as partial programme start-up cost to make the programmes audience driven, participative and field based, following the principles of ethical journalism.
Field assessments and surveys indicate outreach is 72,000 farmers and small scale entrepreneurs with an average net attributable income change (NAIC) across the portfolio of £25 per person. This is just shy of the outreach target for Year 3 (75,000) but below the £80 target for NAIC.
Making Molehills out of Mountains
The benefits of mechanization to smallholders have been known ever since hand was first put to ard over eight thousand years ago. Since then there has been a steady evolution of technology into the leviathan tractors we see today which incorporate satellite technology and automatic steering.
Lack of effective information is a critical constraint to all businesses, particularly to smallholder farmers and rural micro enterprises that operate in information-poor environments where many information channels are ineffective, inaccessible or unaffordable.
Following the major earthquake, Samarth-NMDP conducted a market analysis with the industry associations of the media sector to take stock of the impact. Based on the findings, Samarth-NMDP is planning interventions in the affected areas to assist the radio industry in their effort to inform and educate people about the relief and rehabilitation efforts planned and currently implemented by the government. Additionally, Samarth-NMDP will continue to expand its agriculture and small business programs in new geographic locations. This intervention attempts to improve the information environment for rural enterprises and farmers and provide a platform to voice their concerns and issues which can contribute to bring about changes in their business environment.
Samarth-NMDP has chosen radio sector as a working partner in order to reach the most affected people who are still living in temporary shelters without access to television or internet
During Programme Year Two, beginning May 2013 to end April 2014, Samarth-NMDP has laid strong foundations for sustainable change across a range of agricultural markets, as well as recording the first signs of impact at the farm-level. Overall, working across eight rural sectors, evidence of progress towards systemic change has been recorded in five market systems, where Samarth-NMDP has successfully coaxed investment or change in how the private or public sector are doing business.