Radio and poverty

Media will not be pro-poor unless they prioritise local poverty reduction issues and take ownership of the programmes
 
Jun 28, 2016: Investigative journalism can be an effective means to reduce poverty if it is embedded as an integral part of the media industry. Yet, the woes of  the marginalised are often sidelined in favour of more-striking political news—intense competition and pressure to perform well financially pushes media companies to prioritise attention-grabbing news like politics.
 

Radio restores farmer's right to irrigation

Kanchanjunga Radio, one of the media partners of Samarth-NMDP, started to air interactive agriculture programmes to bring the woes of the farmers of Gaurigunj to the fore. Samarth had provided the station with training and mentoring support as well as partial programme start-up cost to make the programmes audience driven, participative and field based, following the principles of ethical journalism. 

Post-earthquake Update: Media

Following the major earthquake, Samarth-NMDP conducted a market analysis with the industry associations of the media sector to take stock of the impact. Based on the findings, Samarth-NMDP is planning interventions in the affected areas to assist the radio industry in their effort to inform and educate people about the relief and rehabilitation efforts planned and currently implemented by the government. Additionally, Samarth-NMDP will continue to expand its agriculture and small business programs in new geographic locations. This intervention attempts to improve the information environment for rural enterprises and farmers and provide a platform to voice their concerns and issues which can contribute to bring about changes in their business environment.

Samarth-NMDP has chosen radio sector as a working partner in order to reach the most affected people who are still living in temporary shelters without access to television or internet

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