Post-earthquake Update: Tourism

The magnitude 7.8 earthquake that rattled Nepal on 25 April, 2015 has made a major impact on the dynamics of various sectors of the country, including tourism. Tourist numbers are down by about 90%, bookings are being cancelled, and some of the tourism monuments and attractions have been fully or partially damaged. This will have further implications on the jobs and the revenue that the sector is providing to the country. The sheer amount of recovery effort required to rebuild destinations and gain visitors’ confidence stands at billions, even with the provisional estimates.

Post-quake, health and safety surfaces as a critical issue on destination image, not just as safety hazards from the monuments/ buildings around heritage sites but also in terms of safety issues in the trekking areas - with possible threats from avalanches and landslides.

The Samarth-NMDP tourism portfolio thus has revisited its interventions with a three pronged strategy to support recovery, redevelopment and repositioning of Nepal, in alignment with government and private sector priorities. At the recovery phase, the programme will support independent assessment of unaffected areas through third party certification and development of communication platform - aiming industry and clients. At the recovery phase, it aims to introduce Safe Trekking System that will ultimately help reposition Nepal as a safe and secure destination among international visitors.

Two Cantilever Pathways improve access to Manaslu Conservation Area in Northern Gorkha

17 January 2018, Gorkha – Two cantilever pathways were formally handed over to local government representatives of Dharche and Tsum Numbri municipalities of northern Gorkha at a handover programme organised at the district coordination council office today by Samarth-Nepal Market Development Programme. The cantilever pathways not only provide safe access to the locals living in northern Gorkha, but has also enhanced two of Nepal’s popular trekking trails Manaslu Circuit and Tsum Valley Trail.

Samarth supports Kora Cycling Challenge to inspire biking enthusiasts to visit Nepal

The Kathmandu Kora Cycling Challenge is a yearly event started by Social Tours in 2011. Starting with just 35 riders who rode a 50km trail around Kathmandu and raised Rs. 0.45 million for charity, it has now grown to a massive 3000 rider event that has raised over Rs 5 million in its five years of running. In an effort to promote this event and to establish the standards that Great Himalaya Trails (GHT) adheres to, this year Samarth-NMDP supported the event with a promotional video and in making the cycling routes informative and standardized with signage boards along the trails.

Nepal’s first cantilever pathway in Gorkha

KATHMANDU: The UKaid funded construction of a cantilever pathway and approach trail at a critical crossing along the Budhi Gandaki River in Gorkha district, which is expected to ease journey of northern Gorkha locals and trekkers.
 
“The construction of the 195-metre steel cantilever pathway, with 55 metres of approach trail, was recently completed along Yaru Bagar of the Budhi Gandaki River in Kerauja VDC of Gorkha district,” the UKaid said in a statement.
 
The pathway is said to be the first of its kind in Nepal.

Bringing government on board to catalyse trail planning and management in Nepal

Study Tour to New Zealand

In order to catalyse it’s initiatives, Samarth aimed to sensitize the decision makers from the government and other important stakeholders of the industry about trail management and planning through practical exposure to an international destination has addressed every aspect of trails and greenways.

Adventure Week Rebound Nepal

Following the April earthquake, Samarth-NMDP - through its GHT campaign - ramped up its marketing efforts in order to lessen the impact of the earthquake on the 2015 tourist high season.  Samarth partnered with Adventure Travel and Trade Association (ATTA), an association that promotes adventure travel throughout the world, to create a themed week – Adventure Week Rebound Nepal - to promote positive global media attention.

Next Steps For Nepal’s Recovery As Experts Greenlight Key Tourist Treks

NEPAL – One of the most popular trekking areas of Nepal has been given the green light by experts three months after powerful earthquakes rocked the country.  The first official report on earthquake-related damage in the Annapurna region has been welcomed by the Government of Nepal, trekking companies, and development agencies behind the assessment, who regard it as an important step towards the country’s economic recovery.
 

Turning point in Nepalese tourism

To support the continued efforts by the Nepal tourism industry to bring in-bound tourism back in business, SAMARTH Nepal Market Development Program (NMDP) organized an interaction program titled the “Turning Point in Tourism” at the hotel Annapurna in Kathmandu. The event was successful in bringing together international tour operators and Nepal tourism operators to discuss how to turn tourism recovery into a reality.
 

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