A market assessment conducted by Samarth-NMDP in the far-western region of Nepal confirmed that poor linkage between smallholder farmers and the market is a major constraint in the sector, particularly in the hills and mid-hills of Nepal. Traders operating in these districts typically collect vegetables only from those farmers close to their collection points. Farmers of remote villages have no option but to walk for hours to reach the main market. To address this constraint efficiently and sustainably, Samarth-NMDP developed a sub-trader model to create market linkage between the smallholder farmers and traders and address other constraining factors.